phone: 518-496-7413
skype: jeffmarden

Web Marketing

See how Marden Consulting can bring
your business the web market that it deserves.

 

Because there are so many kinds of web marketing channels that can impact your web presence, your site requires a web marketing plan that is realistic to you. If not a formal plan, at least an overview that takes into account your marketing budget, business, industry and competitive environment.

Often we see the very costly consequences of doing web marketing on the fly without a structured plan. This kind of marketing misses the mark, lowers effectiveness and increases cost.

In the planning stage Marden works hard to see that the discussion or plan for your company:

» Is affordable for your particular situation,

» Re-purposes as many dollars or hours previously spent on your marketing to get as much ROI as possible for all dollars spent, and

» Is realistic, feasible and strives towards long-term results

A web marketing plan needs to be rooted in your chief goal – selling a widget, having a user fill out a contact form or whatever we need that web user to do first and foremost. 

In order to reach this goal, the large picture needs to be assessed and the plan needs to be implemented that is rooted in:

» Consistently harvesting and receiving the most appropriate traffic that it is most likely to convert to a sale or lead,

» Having your site have the proper calls to action that entices the user to reach the proper end point,

» Building repeat traffic that grows your web community, and

» Building and maximizing the usability of your site so that it is comfortable and responsive to your target market

Search Engine Optimization, (SEO) and Management, (SEM)  is often viewed and discussed by SEO companies as a golden end onto itself. Clients are often very surprised when I sometimes recommend that this isn’t the first way to go. When an  SEO company starts the conversation just talking about rankings they’re missing the point.

SEO is a critical component but needs the proper place in the plan. All of our development is built on a sound SEO foundation. Google says:

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”

– Google SEO General Guidlines

Web marketing components can include:

» Brand and logo development,
» SEO,
» SEM,
» Pay per click (PPC) ads,
» Social media,
» Web press distribution, and
» Detailed analytics reports

» Click to see our client, Albany Business Partners social media Facebook page.

There often are other tactics and strategies to use depending on the particular client. Marden will generate Periodic Analytics Action Plans to monitor and update your goals and processes so that you know things are working as efficiently as possible.

» Contact us today to start the conversation of the implications of your current web
marketing plan – or to create a new one.


“Jeff has been working for us for the past fifteen years as our Web Master and Web Site Designer. His knowledge and attention to detail have aided in keeping our website up to date and profitable.”

Paul B. Harding
Managing Partner
Martin, Harding & Mazzotti, LLP ®