phone: 518-496-7413
skype: jeffmarden

Analytics

Soar your site with Marden’s strict Analytics based analyses.
We understand and report on your site on an empirical basis.

 

Marden’s Development, Management, Web Marketing and Assessment services are rooted in Analytic’s empirical data.

“Your customers go everywhere; shouldn’t your analytics? Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones..” google.com/analytics/why/

We use that data to complete the audience analysis of your site and market, combine it with your competitive landscape and are able to report on the performance of your site.

The Analytics analysis and reporting shows how your site is performing across the board, including:

  • Your site’s usability: this is how comfortable and effective the site is as your target market interacts with it,
  • Your site’s calls to action and messaging: this is the editorial voice and directions the site gives to a user to guide them to the goal we want them to reach,
  • The effectiveness of your site’s traffic sources including the effectiveness of SEO, paid ads and general referring sites, and
  • Your site’s current demographic: is it reaching who and where, you want to reach?

That list can go on for pages. There is so much that Analytics can tell us. Each report is particular to each client and usually surprising.

Based on the Analytics analysis, we make concrete recommendations for a wide range of site components. These recommendations are not based upon colors or other subjective factors. They are based upon empirical data on the site’s actual performance and place in its competitive environment. These conclusions necessarily drive the performance of your site and increase the site’s ROI.

Many companies speak analytics this and analytics that but Marden broke into web services for a reason in 1999. We have been breaking ground with new ways to look at how a site seamlessly fits into the competitive landscape and responds target market since the beginning.

» Contact us today so that we can discuss how your Analytics’ data can help you understand
your web market and how to reach them at a very high level.


“Jeff has been working for us for the past fifteen years as our Web Master and Web Site Designer. His knowledge and attention to detail have aided in keeping our website up to date and profitable.”

Paul B. Harding
Managing Partner
Martin, Harding & Mazzotti, LLP ®